One Missed Call Trailer Analysis

What attracts the audience to the film? What is the unique selling point? How is this highlighted?

This film has a very unusual story line which appeals to the audience. The same ringtone us used for each phone call made - which is a warning about the next person's death. This is highlighted with the use of the spooky ringtone being played throughout the whole trailer.

How is the trailer structured?

The trailer begins with the film company name. A piece of text is then saying "Everyday 2 billion cellphones ring..." whilst the ringtone is playing. An introduction of the two women is shown, the phone rings and one of them pick up and a loud scream is heard - the women and the audience then realise that this phone call is a warning. Shots of different parts of the film is then shown e.g. the train, the woman walking home and between these shots show pieces of texts. These shots are very fast shots adding to the suspense. The last shows are of a man getting dragged away and the woman screaming - adding even more effect. The trailer ends with the release dates and credits.

How is sound used to create suspense/shock?

As I mentioned, the same freaky ringtone is played throughout the whole trailer, which creates suspense through the whole thing. There is a lot of screaming and banging sounds which is quite typical for a horror film so it is expected but still creates tension. Diagetic sound is also used e.g. the car horn. The audience is drawn in as the sound of screaming and banging suggest there is a lot of action in the film.

What editing techniques are used? How do they help create suspense/shock?
There are a lot of fast pace shots shown throughout creating a huge amount of suspense as we as an audience do not know what is going to appear next. Many of fade to blacks and dissolves are used which also give this effect, adding to the tension and suspense.