We have chosen to use the same style as 'Empire' magazine. We drew up a draft on paper then began to use Adobe Photoshop Elements to create it on, including suitable strap lines to appeal to the correct audience.
We again have used the colours purple and white to match the house style and also reflecting the clown's colour. We just now need to take a more professional picture as the current one doesn't work too well, and need to consider what font styles to use.
This is what we have created so far, bearing in mind we will change the text and colours once we have taken a better photo.
The main similarities between these two is that there is a simple layout with a black background, which shows the character half hidden so they aren't fully revealed to the audience. This can symbolize that the clown is disappearing into the dark, and with his finger to his mouth to show he has something to hide. He is a mysterious character, in which the audience must watch the film to find out. The titles are located at the bottom of the poster. We have added the tagline at the top which gives the audience a feel to what the film is about. Under the title at the bottom of the page, we have added other information such as actor names etc. which is in small font, as it is less important information.
We have taken this photo to use on our poster, of him holding his finger to his mouth to hint that he is hiding something - which can in a way persude the audience to watch the movie to see what he is hiding. We have used the colours purple and white throughout, to match the clown's face and the house style. We added symbols in the background which is the clown's motive, and a significant sign that will keep appearing in the trailer.
Feedback
The feedback we received was that there were too many symbols - so we have removed some of them. Also, that the colour of the text looked more 'pinkish' rather than purple - so we have changed it to a darker purple:
We thought that our poster revealed way too much of the clown so we decided to hide half of it by darkening it. This way it'll cause suspense and encourage the audience to watch the film in order for them to see the whole of him. This is the final poster:
We drew two drafts on paper then began to use Adobe Photoshop Elements to create it on.
We carried out a questionnaire to see what people expected to see on horror posters and magazines.
