Plot

- Daughter and her friend are looking after a house whilst her Father has gone away on a business trip

- They both settle into the house and are enjoying their stay
- The daughter is reading a book then an old black and white photograph of the front of house with a weird face in the top window drops out

- They both see the photograph and are intrigued. The friend then spots the weird face in the top window but reckon it's nothing as it's just an old photo

- The clown is always in the background and therefore hear everything that is said
- The clown then 'frames' teddy with a bow tie on to be the one in the photograph

- The daughter goes up to the attic to find something then finds a teddy with that weird face sitting in the corner
- She then reassures her friend that it was only that teddy so there is nothing to worry about. She then continues with what she was doing

- The clown then comes heavy footed into the attic quickly and rips the face off the teddy then places it back on his face

- The two girls then begin to explore rest of the house

- The daughter shows friend to her bedroom where she's going to sleep

- They find the same teddy on the bed and the friend gets angry at the daughter and accuses her for putting the teddy on the bed

- The daughter laughs off the idea and says it wasn't her and that it isn't even the same teddy

- The friend spots the same bow tie that was on the teddy and from this point she begins to get paranoid and frightened
- The same night, both girls are asleep in their own rooms

- The house is calm and quiet, then the clown begins to appear in the hallways
- The clown then appears in the friend's bedroom as he has figured that she has sussed that something dodgy is going on. He leans over her bed and watches her sleep

- Over the next few days, the friend begins to hear sounds and see figures everywhere in the house
- The teddy also begins to appear everywhere and so the friend is totally spooked out by now and beats the teddy up
- The clown watches in the background and gets angry at her for doing this as the teddy is his favourite toy
- The friend constantly tells the daughter that she keeps hearing sounds and seeing things but daughter laughs it off and doesn't believe her
- The friend then finds the clown's room with clown toys such as balloons and balls and a blooded knife. The clown sees her looking so chases her but she manages to escape and hide in a closet
- The daughter is totally oblivious to what has just happened as she is in her room doing work
- The daughter then finds the teddy holding the same photograph sitting on her bed, with red writing saying "I C U" - looks around but doesn't see anyone/thing. From this point, she finally realises her friend was right. But it's too late
- The clown attacks the daughter and drags her past the closet door where the friend is hiding
- The friend watches all this through the gap of the closet doors and weeps as she is completely helpless. It suddenly then goes silent
- The friend thinks its safe to make a run for it and leans forward to open the closet door
- Suddenly the clown face appears right in front of her
- However, the friend attacks the clown with a knife and manages to escape safely

Ideas

Mask ideas for the killer

Weapon ideas

Costume ideas

Primary Research - Trailer

We carried out a questionnaire to see what people expected to see in horror films.

Research into target audience

The target audience for all our products will of course be those who enjoy the genre Horror. This could be teenagers, young adults and even children.

Poster and magazine
Our poster and magazine uses the dark bold colours such as purple, black and white. This housestyle is used throughout all our print products. 

To attract this audience, we will add 'From the directors of Insidious' as it is a horror film that causes huge suspense and tension, as ours will do to. This gives them an idea that our trailer Harlequin will have the same level of suspense.

On our magazine, we will aim to attract the same target audience by adding straplines which feature new films out in the year and interviews with the cast of Harlequin. 

Trailer
Horror films are usually aimed at teenagers, sometimes even children and young adults who enjoy having an adrenaline rush from the jumpy parts within them. As our trailer is a moving image, it will have a bigger impact on ensuring we achieve the correct target audience compared to the print products. We will be able to do this by creating suspense and tension by using e.g. dark shots, shots of the house being in silence etc.

Edited and Final Version

We added brightness to where the 'ghost' is to make it more visible. We also added noise at the end where the camera drops to add more effect and make it seem like the camera has become fuzzy.

Practice - Original Video

Empire Magazine Cover Analysis

The colours black white and green are used for the masthead, strap lines and pugs. It reflects a thriller type movie because the majority of poster is blacked out with this scary person looking directly at you. 'Empire' is a popular film company and therefore has different editions/issues for each genre and this particular one is of the genre horror, therefore attracting those that are into horrors and thrillers.

The image used is of the well known Joker, aligned right in the center taking up most of the cover. The white pale face and bold red make up reflecting blood which is typical for most horror movies. The red colour reflecting blood is all smudged around the lips, giving an idea that The character is well known therefore creates a bigger impact when trying to appeal to audiences. The font doesn't seem too scary but doesn't need to be, as the image alone makes the cover quite scary. His facial expression gives a scary idea of him searching for his next victim, as his eyes are looking directly straight ahead.

The Grudge Poster Analysis

The image of this eye peeking through long black hair gives a freak effect immediately as it gives a feeling as though it is watching you. It makes the audience wonder, who is this? What is this? And what does it do to people in the movie, which is a good way to persuade them to go and watch it. The blackness around the eye creates a good effect because in reality no one's eyes are like that, giving the idea that this person may be somewhat possessed.

The colours used are red, black and white which is rather typical for a horror movie genre which is why it works so well. The small text 'it never forgives, it never forgets', makes the audience wonder what is 'it'? And does it mean that it will be after everyone who does something wrong to it, or anything to make it angry. The use of even a little sentence on posters can create a huge effect and persuade people to watch them to figure out the plot of the film. My group and I will take this into consideration when creating our own poster.

One Missed Call Poster Analysis

The first impression suggests that this poster is of a horror film due to the colours used (black, red and white). The picture completely matches the name of the film 'One Missed Call' as there is this strange looking person holding a cellphone. However, although his person looks 'different' e.g. the huge eyes, holding a phone next to your ear a completely normal thing to do, therefore it creates a better effect as it will draw the audience in to look closely, then it is figured out that the eyes are made of screaming mouths.

The text above the imagine 'What will you sound like when you die?' is a rhetorical question and when the audience read this they may figure out the plot of the film. I think that although the font of the writing seems to be just normal capital letters, it still makes it the poster scary, simply because of the image.

Parancinema Magazine Cover Anaylsis

The first thing that catches the attention of the audience is of the image 'The Exorcist' although it looks like a painted version, it stills creates the same scary effect. It is right in the centre and takes up a majority of the poster. The masthead 'Paracinema' and strap lines are all in block capitals. Under the masthead says 'The film magazine for people who love genre movies!' shows that this magazine can be for anyone in general that loves movies of different genres. This suggests that inside the magazine has different sections for each genre with different movies. The colours yellow and white are used throughout giving a consistent look. Next to the main strap lines in big block letters have text to inform the audience about what each consists of.

The language is quite amusing 'shifty gender roles, hysterical moms & pissed off daughters' therefore could be targeting mainly adults, or even young teenagers. The text 'The women's issue' shows that this particular magazine's target audience are women.